See more: https://thinkfuture.substack.comConnect with Luke: https://www.linkedin.com/in/lukearrigoni/---In this episode of thinkfuture, host Chris Kalaboukis talks with Luke Arrigoni, founder and CEO of Loti, a company on a mission to protect your digital identity. Loti scans the internet to find where your face or voice is being used without consent—in scams, deepfakes, or explicit content—and gets it taken down, often within minutes.What started as a side project after Luke’s AI consulting work quickly became a full-scale operation tackling one of the most urgent challenges of the AI era: identity protection.We cover:- How Loti indexes the internet to detect misuse of faces and voices- Why the company achieves a 95% takedown success rate- How AI-generated content is both the problem and the solution- The ethical balance between removal, parody, and fair use- The future of identity, avatars, and personal likeness rights- How individuals could one day monetize their digital selves responsiblyLuke’s vision for 2035 is clear: a world where everyone controls their digital presence, from their face and voice to their virtual avatar—and even profits from it.If you’re curious about AI ethics, identity protection, and the evolving landscape of deepfakes and digital rights, this episode is essential listening.